bLACK STUDIES INITIATIVE
As the Administrative Assistant/Social Media Editor, I spearheaded Occidental College’s new academic department Black Studies’ branding by creating a unique visual identity. I created a logo that speaks to what the department stands for. When choosing BLST's official color scheme, I decided on analogous colors of gold and red, in addition to white and black, to bring energy and strength to BLST's brand.
Black Studies became a major and minor offered at Oxy as of Fall 2018, I developed and manage BLST's social media handles (Facebook, Twitter, Instagram) to promote the discipline, document our progress, and hype all upcoming events related to BLST. In addition, I design promotional print and digital materials and write press releases and e-blasts that target over 2,000 students.
For Black Studies' presentation to faculty and administration, I conducted research on general challenges to building and maintaining Black Studies/Africana/African-American Studies programs and departments.
Branding, Logo Design, Administrative Assistant, Marketing, Content Creator