Weekly emails and banners for a sleek and fresh haircare brand. 

Customer-inspired and stylist-created, Calista makes high-quality hair products and time-tested styling tools. Receiving a weekly creative brief containing copywriting, I was tasked with turning the copy into an eye-catching email design. I also designed both mobile and desktop landing page banners for Calista's website. I made sure to maintain Calista's clean, inviting look in my designs. I also focused on incorporating organic shapes and floral patterns that are reminiscent in their product branding and packaging.