Working with a group of four other fellow social media marketing interns, we were tasked with coming up with a summer Giveaway for the hit CW TV show One Tree Hill. Given two of the original One Tree Hill mascot costumes, we devised a contest for One Tree Hill fans to participate in on the official One Tree Hill Facebook page (5.3 million Facebook likes).

 

In order for a chance to win, we decided it was best to have fans comment their favorite moment from the show and explain why. This allowed fans to engage directly with our contest and the show's content. To make the contest exciting and more engaging for fans, we wanted to create a fun, bright promo perfect for the summer, while displaying the costumes. Our concept was to capture the mascots at iconic locations on the Warner Bros. Studio lot.

 

All filming, motion graphics, and editing were done by myself.

​