Working with Nickelodeon’s Social Media Live Stories team, I designed both paid and organic content for Instagram Stories, Facebook Stories, and Snapchat. This included brainstorming and producing weekly stories from design to writing creative copy. In order to make the stories look accessible and appeal to Nick’s young audience, the team made sure to optimize designing the stories with in-app tools as part of Nick’s social branding. This allows kids to believe they can do it themselves and therefore makes the content seem more organic and not curated.