HINSDALE PUBLIC LIBRARY
As the marketing intern from summer 2017 and winter 2018 at Hinsdale Public Library, I was responsible for creating a social media calendar and planning upcoming social media content for the Library's events and programs. I helped with everything from digital marketing to creating monthly e-blasts on Constant Contact. Additionally, I made graphics using Photoshop and InDesign that communicated and furthered HPL's brand personality.
The result was an increase of HPL's social media organic reach by 20% on Facebook, Twitter, and Instagram during the initial 8-weeks of my internship. Overall, organic engagement increased by 40% after my curation of content specifically tailored to promote library events and foster connections with the library patrons.
MY ROLE
Marketing, Event Branding, Branding, Social Media Management
Summer 2017
Marketing Intern
• Created and launched re-branding campaign for the non-profit (e.g. new logo Design, new website design using RapidWeaver underway, etc.)
• On-hand assistant photographer at Shine On, Chicago summer projects
• Photography and Photoshop mentor at Shine On, Chicago programs for students