Sno Bros wanted a shaka, or "hang loose," a Hawaiian cultural gesture of friendliness and not to worry, to be the center piece incorporated into a circular logo. They also wanted to include the city of their origin of Honolulu, Hawaii to mark the brand's roots. Overall, they needed a visual identity that can speak to young and hip consumers who want the best quality shaved ice.

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Keeping this in mind as I designed different logo iterations, I wanted to somehow mesh the shaka symbol with a shaved ice icon to turn them into one new seamless, yet memorable symbol. This could set Sno Bros apart from multiple shaved ice stands that generally overuse these symbols.

 

Once I was able to settle on a logomark, I applied different logo options to several mockup identity applications, such as paper cups, signage, and wooden materials, so that Sno Bros could see how each design would translate. I focused on applying potential logos to wood texture surfaces; wooden accents could be something Sno Bros could use as elements at their stand to convey organic naturalness.