Crafting a consistent online presence for the renowned equipment company.

Sunbelt Rentals needed a major new, cohesive social strategy across channels (Facebook, Instagram, LinkedIn, Twitter). The main goal was to increase leads and engagement. My team provided thought-leadership for content strategy for media and creative (paid and organic). We developed content and a brand voice for our main audience who consisted of construction workers, internal employees home-Improvement seekers

 

Our creative team worked closely with Sunbelt’s social team to come up with monthly content and establish a consistent overarching friendly and informative brand voice. I worked on paid and social content creation that fit within brand guidelines. 3000+ followers were gained on Instagram throughout our team’s tenure.