TRADING RAPPERS

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Trading Rappers is a card game created by Kenyatta Forbes, who also created the successful, widely-popular Kickstarter card game Trading Races. When she launched a Kickstarter campaign for Trading Rappers, I was hired to create a social media marketing campaign on Facebook, Twitter, and Instagram.

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All graphics and Trading Rappers' visual identity, besides the caricatures, were created by me. The Kickstarter campaign ended in success. The graphics are now used on Trading Rappers' official website for e-commerce.

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I oversaw Facebook and Instagram display and mobile advertising campaigns, including copywriting ads. Overall, I grew click-through rates and ROI on PPC advertising, driving improvements of up to 150% over prior results.