A contemporary site revamp for a multi-line insurance company.

Erie Insurance offers auto, home, business, and life insurance with modest roots from 1925. The main objective was to revitalize the current stale and dark homepage and dig deeper into the “human touch” aspect of Erie’s core brand principles. 

 

The approach taken was designed to increase visibility of Erie Insurance’s service offerings and create pathways for easy consumer decision-making. The style focuses on establishing a bright and friendly environment with clean organic shapes, fun iconography, and welcoming elements like rounded edges and familial imagery.  A new color palette was created by expanding on the existing shades of blue palette and adding vibrant, light pops of color to create a warmer and inviting look and feel. Photography wise, photos with natural lighting and setting, and candid lifestyle shots that fit with the insurance offerings were chosen to bring more emotional impact.