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KENT NATIVE DOG FOODS

Establishing the canine athlete as the star for Native's new site.

Website Design
Timeline

June 2023 - January 2024

Kent Feeds wanted a new site for their Native Dog Foods line. Native is a brand that focuses on dog food for canine athletes. Their old site was stale, confusing to follow, and did not seem to center the dog in the forefront with its visuals. The main objective was to bring decrease the visual chaos, while bringing a sense of the outdoors and energy, and also allow consumers to find and choose the right product for their dog's needs as efficient as possible.

 

The approach taken leans into topographic map textures, trail map lines, and mountainous terrain cutouts in order to evoke a sense of adventure and outdoor activities for high performance canine athletes. The style also focuses on a more minimal primary color palette with tiny bursts of color from the products' brand level colors. Using a more monotone background treatment with the dog cutouts also allows the focus to be on the canine athlete.

UX Designer: Vu Nguyen

Senior UI Designer: Ray Lechuga

Visual Designer: Onpailin Rangsithienchai

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