NICKELODEON
Creating engaging stories for young fans.
Organic Social, Video Editing, Copywriting
Timeline
September 2019 - May 2020
Working with Nickelodeon’s Social Media Live Stories team, I designed both paid and organic content for Instagram Stories, Facebook Stories, and Snapchat. This included brainstorming and producing weekly stories from design to writing creative copy for over 50 various TV properties. In order to make the stories look accessible and native to Nick’s young audience, stories were designed with in-app tools as part of Nick’s social branding. This allows kids to believe they can do it themselves and therefore makes the content seem more organic and not curated. During the design process, I also made sure to utilize the interactive features available, such as polls and quizzes, as much as possible to drive engagement with Nick’s young audience. It was important to stay on top of analytics, the latest social trends, and memes while ideating and designing content for kids. I developed stories for social and digital activations, show launches and promo, talent interview, and show archival footage.