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NUTRAMAX

An optimized Amazon marketplace overhaul for a pet supplement industry leader.

Amazon Panel Imagery, A+ Content Design
Timeline

April 2022 - January 2023

As the #1 supplement brand recommended by veterinarians, Nutramax offers a vast variety of product lines under a multitude of brands. Nutramax needed to improve its product content to tell a cohesive story for their collective offerings on Amazon and improve ROI. In order to achieve this, branded templates with custom content was necessary. 

 

My team and I first created an overall creative strategy by conducting an audit of current content and competitors and best-in-class imagery. With this information, we explored 3 visual brand directions, while keeping in mind Amazon optimized content and design practices.

The style chosen alludes to the Nutramax brand with the inclusion of circular transparent elements but brings in custom animal photography to the forefront with their cutouts stacked on top. Each panel focuses on mobile-first design, legibility, and clarity with simplified content for consumers. This approach is meant to be easily adaptable for each product’s existing brand kits colors and iconography. Custom iconography was also designed if there were no pre-existing ones for the product line. After a direction was chosen, I managed and and led creation of Amazon PDP imagery and A+ content for over 11 Nutramax brands (Welactin, Dasuquin, Imuquin, Solliquin, Denamarin, Proviable, Denosyl, Crananidin, Cobalequin, Dermaquin, and Cosequin), which included over 40+ individual product ASINs. 

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