top of page
PRISMA HEALTH

Transforming social for a growing healthcare provider.

Organic Social
Timeline

January 2023 - April 2024

Educational instagram carousel, hand holding phone displaying Prisma Health Instagram profile feed

Prisma Health is the largest not-for-profit health organization in South Carolina, serving more than 1.2 million patients annually. They are regionally-focused and looked for organic social media support to further strengthen brand awareness, and drive appointments to specific business lines.

I worked on revamping organic social support for brand and three primary business lines (Primary Care/Pediatric, Women’s Health, Orthopedic). One of main asks was to increase CTR to Prisma's blogs and podcasts that featured Prisma's medical staff. In order to achieve this, I explored new ways to push and expand upon visual direction and brand guidelines for Prisma. I conducted social media audits to test different types of content angles and devise new content ideas. Along with content direction and execution, I worked on creating seasonal content, templates, and reels/animated assets. 

 

This resulted in an increase in 15% CTR to blogs and 7% increase in engagement rate.

Podcast Templates

static in-feed instagram post with illustration of teeth to drive to podcast

Healthiest YOU Themed Content Template

Healthiest YOU campaign design system elements
healthiest you themed content in-feed post infographic
healthiest you themed content in-feed post infographic carousel
healthiest you themed content in-feed post infographic carousel
healthiest you themed content interactive story
bottom of page